“Gamification” means, simply, turning what we have to do into a fun activity. How? Transforming our list of to-dos into a game.
This trend is expanding at lightning speed in business and covering different areas, including internal communication. Because if there is one thing that is clear to us, is that when a message is attractive and invites interaction, it is much more memorable.
Then, using elements taken from the games, such as scores, competition or prizes, we can make the communication of our company more effective.
Use “gamification” in your Internal Communication:
- When adopting a new technology
If you need your employees to use new applications or programs, introducing “gamification” can be a powerful way to motivate them.
As you know, these things are best learned on the job. That is why, if you encourage them to explore those apps or programs with a touch of creativity, you can promote a faster adoption.
Good examples could be introducing a “treasure quest” on a new company intranet, or a “race” to see who can solve a problem faster using the new resources.
Try to aligned the proposed activities with your daily tasks. That way, not only will they learn to use the new tool, but they will also observe how they can use it to do their job. And do not forget to give prizes.
- To disguise boring communications
Many times the most crucial messages are the least interesting, or the most difficult to convey. Therefore, although it is essential that all employees know what to do in a security emergency, for example, or how to report an incident, it may not be easy to transmit this information.
What to do? Use “gamification” tools to make these messages more attractive. Disguise your firefighters staff to remember where the emergency exits are and what to do in case of a fire, or hire actors to represent situations of discrimination and encourage your staff to report them.
- To give a positive twist to an uncomfortable situation
Do you need your employees to change desks? Base your communications on “The game of chairs”. Have your performance declined? Motivate them to compete!
The great thing about games is that they are usually very well received, because they break routine, are entertaining and foster relationships with others. So, if what you have to communicate is not something super pleasant, you can take advantage of this to your benefit.
As you can see, “gamification” can be used to improve engagement, and make your messages clearer and more memorable.